e-Learning Initiatives at Motorola
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Case Details:
Case Code : ITSY052
Case Length : 13 Pages
Period : 1998-2005
Pub Date : 2005
Teaching Note : Available
Organization : MOTOROLA
Industry : Telecom
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
Motorola was founded in 1928 when the Galvin brothers - Paul and Joseph - set up the Galvin Manufacturing Corporation in Chicago, Illinois, US. Its first product was a
"battery eliminator," which allowed buyers to operate radios using household current instead of batteries...
Self-Directed Learning
SDL is a learning process in which individuals identify their training needs, set training goals and formulate strategies for achieving those goals. Learning under this system, could therefore be highly customized and relevant to each employee...
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The E-Learning Program
In the early 2000s, Motorola was operating in a business environment where
products and technologies were fast getting obsolete. For the company to remain competitive, employees had to be trained on new technologies quickly...
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Learning Guides
To increase user acceptance, MU devised a 'Learning Guide' that assisted employees in case of any difficulty faced while taking e-learning courses. The guide acted as a personal assistant to employees offering assistance through electronic messages...
Recent Developments
After integrating e-learning into its corporate training strategy, Motorola decided to make learning available on handheld devices such as mobiles and PDAs in 2002. The aim was to deliver information to employees, just-in-time, when the employee needed them... |
Exhibits
Exhibit I: Understanding E-Learning
Exhibit II: Motorola Self-Directed Learing Process
Exhibit III: Motorola's E-Learning Value Chain
Exhibit IV: Traditional Modes of Training Employees
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